WINE TASTING IN AUGMENTED REALITY. WITH ARTGLASS AT VINITALY 2017

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“How did Soave, land of great wines and traditions, look a century ago? What can you see under the arbor of a historic vineyard? And what is the “point of view” of the grape that, once harvested, travels through the Soave hills before becoming must and then wine? Unreleased perspectives, original musics, virtual suggestions and real emotions. This and much more is available to visitors of the Soave stand who will try the “augmented reality tasting.” It is an original and innovative approach to wine, a real “stargate” that goes beyond the traditional tasting, made of sight, smell and taste, and takes visitors into the world of Soave” (article by Antonella Perri on Meteoweb.eu, April 8, 2017).For the first time ever, at Vinitaly 2017 the Soave Consortium proposes a sensorial 360 degrees experience in collaboration with ARtGlass/Capitale Cultura Group. A world premiere, which enhances the wine experience and narrates its territory of origin: a unique tasting experience.

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